Agenda
- CARTO: from consultancy to start-up
- Evolution of the solutions engineering team
- Solutions in 2017
Origins
Origins
- Focus on biodiversity
- Many projects with geospatial component
- Some R&D funded projects
- Using only FOSS4G software
- Few people, fast and frictionless development
- Always the same geospatial stack
- Convert that stack into a product
- Offer it as a freemium SaaS
- Enter the start-up life cycle
- Released in 2012
2011-2013
- Pure product development
- No specific sales role (except @jatorre)
- By the end 2013, a 9 people (male) company
Solutions Engineering at these early years
- Mostly done by the technical people
- First Solutions Engineers:
- @jatorre, @saleiva, and @javisantana
- Without any formal process
- Support is provided by the Tech team
2014 growing
- Hiring new profiles, first sales reps, operations managers, and full US team
- First Enterprise clients
- First organization division:
- Technology: develop a B2C product
- Community: research, engage and support
- Sales: maintain current clients and get new ones
- Operations and Finance: keep us out of jail
- First two sales engineers: Sander and Jorge
- They leave quickly ¯\_(ツ)_/¯
- By the end 2014, a 30 (23/7) people company
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 |
Sander |
Jorge |
2014: Support team starts
- Carla Iriberri is our first Support Engineer
- First woman in the company
- Inside the Community Team
- Quickly needs help, end of 2014
- Michelle and Stephanie join from NYC
2015: Solutions Engineering team starts
- First half of 2015
- Two engineers in NYC: Chris, Andrew
- Two engineers in Spain: Dani, and me
2015: Solutions Engineering team starts
- Last quarter of 2015
- Two new Support Engineers in Madrid:
- Two more SE:
- Abel in Madrid, David in Denver
 |
 |
Oriol |
Ernesto |
 |
 |
Abel |
David |
2015: Solutions Engineering team starts
- By the end of 2015, 84 (64/20)
Solutions team duties
- Technical selling
- Integrations, prototypes
- Level 2 of Support: weekly rotation to help Support
- Trainings for partners and enterprise users
- Post-sales technical support for enterprise users
- Anything else couldn't tackled by technology folks
2016: Company reorganization
- Sales roles are better defined
- Community team is split:
- A new Research & Data team is created
- Pure community roles go to Marketing
- Support is moved inside Solutions
- Technology is reorganized
into Product and Engineering
- By the end of 2016, 105 (85/20)
2016: Solutions Engineering now also does Support
- Three functional groups:
- technical sellers, engineering and support
- Some of us multitask over different groups
- We are a distributed team:
- San Francisco, Denver, Philadelphia, NYC (2)
- Madrid (3), Valencia, Valladolid
2016: Solutions Engineering now also does Support
- Start doing Enterprise Support: on-call rotation
- Improvement of processes, specially on the interactions with our Sales Representatives
- The team does not change a lot
- Chris leaves, Ramiro joins

Ramiro
2017 Solutions gets into consultancy projects
- Some accounts have very specific needs
that partners cannot do
- Solutions to the rescue; engineering evolves
to a professional services division
- New members:
- Professional Services: Alberto and Alejandra
- Support: Alexander
- Pre-sales: Danny, Steve, Jimena and Rodrigo
 |
 |
|
Alberto |
Alejandra |
Alexander |
 |
 |
Danny |
Steve |
 |
 |
Jimena |
Rodrigo |
Responsibilities are settling
- We are the glue between our product developers
and the rest of the company
- More focused roles and less jacks of all trades
- Support can handle L1 and most of L2 tickets
- Better trainings procedures and content
- Efforts to reduce noise and friction on communications
Responsibilities are settling
- Madrid Solutions team is leading
some Community efforts:
- CartoCamp Madrid
- Participating in Geoinquietos Madrid
- Colaborations with other local groups and entities
- Better post-sales coordination with the new Customer Success team
Locations
- Brazil: Sao Paulo
- USA: San Francisco, Denver, Philadelphia, Washington DC, NYC (2)
- Canada: St John’s Newfoundland (til September)
- Spain: Madrid (5), Valencia (2), Valladolid
- UK: London
Backgrounds
- Mostly with a geospatial background
- Some come with pre-sales experience,
others from consultancy
- Pre-sales tend to be more seasoned engineers,
while Support are younger (except me)
How we do sales eng.?
- Clear process for Sales Reps to ask for help
- Only after qualification:
- don’t get into the opportunity too soon
- An SE is assigned for the full opportunity process
- Work closely with the Sales Rep., listen client recommendations, help on the best sales approach, assure CARTO is a good fit
- Develop proofs of concept and tailored demos
How we do support?
- Strong asynchronous focus: no phone, no chat, only e-mail to attend even our own workmates
- Synchronous communications (chat or phone) only for urgent stuff
- Planes falling from sky
- Most of our MRR may be in jeopardy (@santana)
- Internally we use:
- Chat: slack
- Audio/video: slack, google meet, goto meeting/webinar, whatever fancies our clients and our hipster sales people (Skype for what?)
How we do support?
- Inputs:
- Mostly attending our ticketing system
- But also GIS Stack Exchange
carto
tag
- And Google Group (but this is normally attended by Engineering folks)
- Using GitHub Issues to pass tasks between us over timezones and communicate with our developers
How we do support?
Recently Engineering has developed a new procedure called Response Team (sort of Teddy Bear v2) where a group of engineers rotates every two weeks to focus only on helping to fix issues raised by us (and by proxy the full company).
Closing

1.1
Solutions Engineering at CARTO
Jorge Sanz · jorge@carto.com · 2017-08-16
http://bit.ly/170816-carto-solutions